I created and executed various social media strategy to increase awareness and engagement for China Report ASEAN and its Indonesian language page - Tahu Tahu, across 3 major social media platforms: Facebook (main); Instagram; and Youtube.

My team's social media campaign's three content strategies:

1: Daily posts and Stories - images and text, infographic

2: Outsourced video production and 'recycling' content, e.g. compiling photos into a video footage

3: Original video production - animated and short videos.

To manage our community and social networking, I also monitor the social media accounts and maintain interaction with our audience. Lastly, I also collect, analyse and review social media data to develop more effective campaigns.

Some our campaigns can be seen below:

Sasa di Beijing is a daily series of short one minute video, chronicling the strange and new things I encounter in China. This series is designed to engage with the Indonesian audience, one of the largest social media users in the world.

Some of the topics I have covered are: Beijing hotpot; why Chinese likes to waste food and the Clean Plate campaign, the eye-catching helmets worn by food deliverymen.

This entry to Our World of Vision short video competition is a series on Suzhou and the Jiangsu region. The series conveys the relationship between the region and water, as well as the region's cuisine.

China doesn't do anything small: building 29,000 kilometres of high speed rail; lifting 850 million people (the equivalent of 10% of world population) out of extreme poverty. These large numbers may often be hard to comprehend.

How do we make these statistics relatable? In addition to using infographics, we also use animated videos to help our audience understand the biggest changes happening in this country.

Did You Know is a weekly 2-3 minute video on the latest news and trends in China that I co-produced with our video editor.

To improve all our social media pages' credibility and navigation, I also created posting standards for all our posts and social media page layouts.

This was one of the first projects I worked on during the pandemic. As I remained to be working from home and actively connected with friends in different continents, I noticed a grassroot movement in a small town in Indonesia that came up with a single, sustainable creative solution that managed to solve the multiple health and socio-economic problems that had risen from the wave coronavirus.

The interview with the founder was conducted over Zoom, and laid into two episodes: first about the movement; and second the overall societal and future outlook of the pandemic. What was most rewarding was to see other similar movements taking root in other developing regions.

Photographer - and Writer

My passion for travel and photography is intertwined. Check out my Medium pages for wandering guides, wondering notes and good ol' photographies.