TikTok Augmented Reality - Making the Impossible Possible

I lead the development of AR product and creator tool community ecosystem in the APAC region. I spearhead initiatives such as creator upskilling programs, creator monetization projects, collaborations with brand like Genshin Impact, Mobile Legends and Netflix.

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TikTok SEA - Inspiring Content, Growth, Community

I scaled up AR effect operation, expanding it from viral content creation instrument to a tool of storytelling that bridges cultural gaps and redefines classroom engagement.

On top of managing a portfolio of 200+ influential creators, each with following of over 500,000, I built  TikTok music creator ecosystem from 0 to 1.

I strategized and  supported Bytedance cross product integration such as Sound On and Capcut, and grew Bytedance marketshare in music and video editing industries.

Most significantly, our team successfully introduced the new entertainment IP such as  TikTok Awards and For You Stage.

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China Report ASEAN - The Bridge Between China and South East Asia

I built strong online communities for China Report ASEAN across on Facebook, Instagram and Youtube.

My social media content production included writing news article, photography, as well as video shoot and edit. I also collect and review social media data to develop more effective interaction with our audience.

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Easy Store  - Providing Certainty in Uncertain Times

In times of COVID-19, many of our international mates are stuck outside of China. As money is being spent on an apartment no one is sleeping in and borders remain closed, I co-founded Easy Store - a storage company catered to the international community in Beijing.

In addition to co-building the first responsive web in under 2 weeks, I also direct the pricing strategy, build strategic partnership with our local partners, oversee the day-to-day administrative and operational functions and manage the finances of Easy Store.

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Live Easy  - Making China Easy for International Community

I built Live Easy as a service to help the international community find a new home and navigate relocating with confidence. I’m responsible for creative direction, product design, branding and marketing.

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Aspec - Connecting the Building Industry

I founded Aspec to connect building design professionals with suppliers across Indonesia. It's free to join and open to all 34 provinces scattered across 17,000 islands.

We acquired hundreds of users, from large international suppliers like Laminex  to small, medium makers & crafstmen in far-flung corners of the archipelago.

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Aspec Design

My first project in Indonesia was project managing on-site contractors to deliver a 5,400 sqm university building project within a tight deadline.

The solid relationships with contractors and suppliers propelled me to start a design studio that specialised in retail and workplace interiors.

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Tanner Kibble Denton Architects

Design strategies, concept, detailed documentation and client handover of educational, workplace and heritage building projects.

Client: Department of Education, Australian National University, Australian Catholic University, University of Sydney, COS, Toga Hotel Group.

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Black Line Retail

Luchetti Krelle

Provided carefully crafted design, documentation, and FFE package hospitality spaces and temporary event installation across Australia. I also managed the budget and logistics for temporary event installation Laneway Music Festival 2013. 

Client: Laneway Music Festival x Toko Japanese Restaurant, Woolwich Pier Hotel, Randwick Race Course, Blacktown Drive-In Cinema.

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Le Bajo - Illustrator

Le Bajo is Potato Head's upcoming resort in the eastern archipelago of Indonesia. I worked closely with the founding stakeholder to produce illustrations for Le Bajo resortwear collection.

Client: Potato Head Group.

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Serial Doodler - Everywhere

Photographer

Writer and Storyteller